Today it is already obvious: https://1-win.global/ has evolved from a regional service to one of the global industry leaders thanks to a clear understanding of the needs of different markets and competent adaptation to local conditions.
In this article we will look at the key stages of the brand’s development, including strategies for entering new territories, introducing advanced technologies and promotion in cybersports.
History of 1Win Launch
The launch of the service took place in 2016 under the name FirstBet. At that time, the project was a small website for accepting bets on sporting events in a number of Eastern European countries. The main goal was to offer users a clear interface and a wide selection of matches. By the end of 2017, the company had already expanded the set of markets and optimised the tool for live betting, which gave the number of registrations and bets more than double in a year.
An important milestone was the receipt of a Curaçao licence (No. 8048/JAZ2018-040). This gave the status of an official market participant and strengthened the trust of users, who could now be sure in the honesty of quotes and transparency of calculations.
1 Win Geographical Expansion Strategy
From 2021, the company began actively conquering regional markets, choosing to enter countries with a developing demand for online betting. Key areas of focus:
- Asia region – India, Vietnam, Indonesia;
- South America – Brazil, Colombia, Peru;
- Africa – Nigeria, Kenya, Ghana;
- Europe – Poland, Portugal, North Macedonia.
Localised web versions and mobile applications have been developed for each region, taking into account local languages and deposit methods. The rejection of a one-size-fits-all approach in favour of a customised solution has accelerated the company’s leadership in these segments.
Technological Innovations 1 Win
The technical core has been updated several times. In 2022, microservice architecture and containerisation were introduced – the combination of Docker and Kubernetes provided fault tolerance and rapid scalability. This allowed up to 100,000 simultaneous connections to be processed without latency, which is especially important during peak match hours.
Between 2023 and 2024, an internal team of analysts, the Performance Lab, was created. Using machine learning algorithms, the specialists optimised 1Win advertising campaigns, achieving an average 35% increase in ROI. At the same time, 1Win developed its own API for integration with third-party sites and aggregators, which expanded the network of partnerships and attracted additional traffic.
1Win Proprietary Payment Solutions
A wide range of deposit and withdrawal methods has been implemented to cover the maximum number of users:
- Visa and MasterCard bank cards;
- Local systems – UPI (India), Pix (Brazil), Przelewy24 (Poland);
- E-wallets – Skrill, Neteller;
- Cryptocurrencies – Bitcoin, Ethereum, Tether.
Each direction is serviced through a local payment service provider, taking into account the regulatory requirements of the country. This has reduced the transaction failure rate to 2% and reduced the waiting time for payments to a few minutes for e-wallets and crypto.
Marketing and Brand Activities
1 Win actively uses sponsorship of e-sports teams and organises tournaments under its brand. From 2023 to 2025, more than ten online Dota 2 and CS 2 series with prize pools up to $50,000 were held. In the summer of 2024, a LAN tournament was held in Belgrade, bringing together 16 teams from across the region.
Large-scale draws such as Lucky Drive – a drawing for 18 supercars and 500 Apple gadgets – attracted users from more than 30 countries. Live streams of the draws attracted 100,000 viewers each on YouTube and Twitch, driving organic growth in brand mentions on social media.
Legal and Regulatory Compliance
To operate legally in various jurisdictions, 1Win has obtained licences from:
- Curaçao (No. 8048/JAZ2018-040);
- EGBA (for European markets, including Portugal and Poland);
- MGA (Malta) – for extended access to EU countries.
Internal Audit regularly reviews compliance with local gambling laws and anti-money laundering regulations. In 2024, the company implemented a unified KYC system including automated document verification and transaction analysis, which has reduced suspicious cases to 0.1% of total registrations.
1Win Adaptive Design
One of the important elements of success was the user-friendly design of the website and apps for Android and iOS. The interface is translated into 25 languages and adapted to different devices. Special hotkeys and quick menus speed up live betting.
The mobile application 1 Win takes less than 25 MB and works stably even with a weak internet connection. This makes it possible to place bets “on the go” without losing the functionality of the desktop version.
1 Win Bonus System
An important role in retaining users is played by a flexible system of incentives. In addition to the classic welcome bonus, the service offers: weekly cashback, weekly freespins, cyber sports tournaments with cash prizes and free bets, loyalty programme with four levels and individual rewards.
This combination of promotions stimulates activity and minimises audience churn.
Expert Awards and Recognition
Thanks to all these efforts, 1Win has won a number of industry awards since 2022:
- Best Sportsbook Operator 2023 at the SiGMA Awards;
- Innovation in Mobile Betting at ICE London 2024;
- Fastest Growing Brand at AffPapa 2025.
These awards recognise the effectiveness of its growth strategies and its strong reputation among industry professionals.
Conclusions and Outlook
The combination of a localised approach, technological innovation and smart marketing campaigns has enabled 1 Win to emerge as one of the world’s leading betting operators in a matter of years. The company continues to expand its presence in new markets and is developing its own blockchain and machine learning solutions.
Let’s summarise the list of 1Win key success factors:
- Localisation of services and payment methods to suit the regions;
- Constant updating of technical architecture;
- Large-scale marketing campaigns and sponsorship of e-sports competitions;
- A wide range of bonuses and tournaments;
- Multi-level legal support.